If you need to find Instagram accounts, it’s better to apply the ER (Engagement rate), 30 posts filter from <3%. It shows the likelihood of likes that the influencer’s followers will do on the post.
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Pro tip: the more followers the Instagram account has, the lower the ER is. If you target your local target, you need to reach out to micro influencers with 10k–50k followers. As a rule, their average ER is from 6% to 8%.